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Carnism

 

February 13, 2020 - FoodDive

Consumers are confused by plant-based meat, beef association says

Consumers are confused by plant-based meat, beef association says
 File Image: (c) Photabulous!

Fewer than half of consumers understand that "plant-based beef" is entirely vegan, according to a study from the National Cattlemen's Beef Association.

The survey of more than 1,800 consumers, which represented a variety of ages, regions and genders, found 45% believed plant-based beef is vegan. Just over three in 10 thought it could contain animal byproducts, while 17% thought it could have small amounts of meat, and 7% said these items contain meat and there are no restrictions on the amount.

Read more at FoodDive


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