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March 28, 2020 - Psychology Today

The Case of the Rebellious Sheep

The Case of the Rebellious Sheep
Rebellious SheepFile Image: (c) Photabulous!

Can you become a "sheep" through rebellion? It's your life at risk — literally.

There is loads of research showing that people tend to think they are 'alone in a crowd of sheep.' Related to this, the 'third person effect' in communication research shows that people by and large think mass media influences them less than others. This, I believe, stems partially from the need to believe that we are free acting individuals who make their own choices. People also rate themselves as having more free will than others, after all. And dozens of studies show that health warnings often don't work because people view them as a threat to their freedom or personal choices (i.e., psychological reactance).

Read more at Psychology Today

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